Larry Bodine Law Marketing Blog

Lucky are those who are on the holiday mailing list of Lionel Sawyer & Collins, a 70-lawyer firm in Las Vegas.

You get not a generic greeting card, not a branded tchotchke, nor a boring book on the history of the firm.

You get chocolate! The picture you see is the gold box full of choco goodies just before my wife and I inhaled the contents.  In case you forget where it came from as you are smacking your lips, it's embossed on each piece.  The big bar is milk chocolate, which I totally hogged.  The littler pieces are semi-sweet, a less desirable form of this delicacy, because to me, sugar is what it's all about.

The genius behind the holiday chocolates is Director of Marketing  Angela Spall, who knows a good thing when she eats it.  I know that other firms think about sending out embossed chocolate, but she actually does it, hence she deserves credit. (See "Lionel Sawyer Marks 35th Anniversary with Annual Review"at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleID=104.)

I hearken back to the words of Chicago marketer David Milberg, Director of Fun at Schiff Hardin & Waite.  (Yes, that's his real title.  See Chicago's Happy Law Firm Marketer).  "Start each day with a heavy dose of Vitamin Chocolate," he said. "Everyone loves chocolate," said said, handing out candy bars at a marketing event.

Would that all professional firms would learn at the knee of these wise marketers.