Larry Bodine Law Marketing Blog

Here's the holiday card that the CPA firm Stonefield, Josephson sent to clients, along with the business card of firm president Jeff Garrison. 

You gotta love it -- nothing boring about this holiday greeting. You open up the card and it says, "We wish you a prosperous and advernturous New Year" and it depicts a man jogging outdoors with his dog.

"We pay attention" is their tagline, according to Chief Marketing Officer Lyne Noella (tel: 310.566.4327 and lnoella@sjaccounting.com).

They are a California-based certified public accounting and business advisory firm founded in 1975. Their 100-person firm serves public and privately held clients throughout the United States and internationally.  This is the same firm that sends out brochures and runs ads featuring a smiling man astride a huge Harley-Davidson motorcycle, taking a break in front of palm trees on a beach.  And this is a campaign to promote auditing services to corporate auditing committees!

Targeted to public companies, the campaign won Stonefield Josephson the "Outstanding Marketing Initiative Award of 2004" by the Leading Edge Alliance at the association's annual meeting, held in San Francisco in October 2004. Leading Edge Alliance awards recognize excellence in various areas such as leadership, marketing and innovation. The Leading Edge Alliance is composed of 50 independently owned accounting and consulting firms located in major markets in the United States of America and internationally.

For more about this uninhibted accounting firm, see http://www.sjaccounting.com.