Larry Bodine Law Marketing Blog

You just know you're in for a treat when the envelope from Wolf Greenfield from says, "Here we go with another holiday card."  This is the same firm that last year sent out a Mad magazine fold-in card drawn by cartoonist Al Jaffee (see Wolf Greenfield Goes MAD With Holiday Greetings).

For 2004 the firm, with 60 lawyers specializing in intellectual property law, mailed out a tongue-in-cheek card taking off on Sports Illustrated, with a cover story on "The Law of Gravity" -- just what you want a law firm to explain to you...gravity.

The table of contents shows hilarious spoof titles like, "Pucking the Trend -- Lost teeth replaced with Bluetooth, by Y. Earl Ess," "Bye Bye Birdie - The rush behind extreme badminton by Jim Naseum," and a departments including "Bucky Balls."  Credits included "subliminal photo: Rover X. Posed" and "cover flap photo: I. Seymour."  The publisher's statement at the bottom starts out with "This is the place where all of the scary legal words appear. This card is a parody intended for good humor (No, not the ice cream.)"

I just know that Sally* A. Crocker, Director of Client Services, (617.573.7831 and sara.crocker@wolfgreenfield.com) and Marketing Manager Audra Callanan (617.573.7968 and acallanan@wolfgreenfield.com) were laughing themselves silly as they came up with this uproarious and highly-effective direct mail piece.  Whatever the firm pays them in salaries, it isn't nearly enough for their level of skill.

The outside back cover has an ad for PowerNog, which "Replenishes the Nutmeg & Cinnamon Your Body Craves."  But it is inside where the firm shows that it not only has humor, but heart. A pull-quote in a box states: "They say it: May the spirit of this wondrous season be yours now and throughout the New Year."

*only the cops call her Sara.