Larry Bodine Law Marketing Blog

Foreign-Language Friendly Law Firms

Wheatleigh_dunham Attorney Translations Services just issued its list of awards for best use of foreign languages on a U.S. law firm website:

(Greenwich, CT) - The Global Law Firm Awards for best use of foreign languages on a U.S. law firm website went to some of the largest firms in the country along with two smaller firms according to Attorney Translations Services, LLC. Jones Day, a firm with 2,200 attorneys in 30 offices worldwide, was recognized for its outstanding use of seven foreign languages on its global website. At the other end of the size spectrum, the winner of the Arabic award went to Fayad & Associates, a small firm in Richmond, Virginia with an impressive three foreign languages on its website.

Plaintiff's law firm Javerbaum Wurgaft Hicks & Zarin of Springfield, NJ the other small firm won the Spanish language award. In general, however, foreign language content is uncommon on international law firm websites. Even among of the AmLaw Global 100, fewer than 20% of U.S. firms have foreign language content available. This makes Jones Day's seven languages, and Cleary, Gottlieb's ten languages, the clear cut leaders in reaching out to clients in their own language. Wheatleigh Dunham, President of Attorney Translation Services, said "Integrating foreign languages into a website is one strong indicator of a firm's commitment to serving international clients."

U.S. legal services are in strong demand world-wide enjoying a 4:1 surplus; a bright spot in U.S. trade statistics. "Next year's awards are going to be even more competitive as international trade continues to expand further accelerating the demand for U.S. legal services." said Mr. Dunham.

WINNERS: "Global Law Firm Website Award - Top Site" -- Jones Day

Language Category Winners:
Arabic -- Fayad & Associates
Chinese -- Morrison Foerster
French -- Hughes Hubbard & Reed
German -- Morgan Lewis & Bockius
Japanese -- Paul Hastings, Janofsky & Walker
Korean -- Cleary, Gottlieb, Steen & Hamilton
Portuguese -- Fulbright & Jaworski
Russian -- Akin Gump Strauss Hauer & Feld
Spanish --Javerbaum Wurgaft Hicks & Zarin

Attorney Translation Services, LLC provides translation and interpretation services to major law firms, governments and corporations using bilingual attorneys and technical experts for all practice specialties including litigation, international trade, mergers & acquisitions, patents and trademarks.

Contacts: Wheatleigh Dunham, President, Attorney Translations Services, LLC, 203-637-4628, wdunham@attorneytranslation.com.

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