Larry Bodine Law Marketing Blog

Do you have what it takes to be an entrepreneur, and be the person to generate your own new business?  According to technology marketing expert Phillip Lay, the most successful business developers in today's depressed tech sector are smart, self-starting, non-conformist thinkers who are determined to go through walls to achieve their mission.

According to author Seth Godin, "it has never been more important for companies to hire entrepreneurial business developers who can proactively operate within the context of the firm's mission and values to anticipate customer needs."

To that end, the Business Career Personality Test allows you to assess your interests and learn how your compare to established entrepreneurs. Take the BCII yourself. The test takes 30 minutes to complete, will score automatically, and provides interpretive materials on-line. It's a wonderful personality test for business development, sales and marketing.

I just took it and the results said: "The average score for the general business comparison group is 50. 10 points higher or lower represents a significant variation from the norm. My score was 62!  A score of 60 or higher is indicative of interests and self-description that is very similar to that of entrepreneurs.

"Perhaps the best way to think about a high or very high range Entrepreneurial Attributes Scales (EAS) scale score is as an indication that you will value entrepreneurial organizational cultures, whether or not you choose to start or own your own business. The results said that an entrepreneurial culture is one that:

• values individual initiative.
• provides genuine autonomy.
• moves profit and loss responsibility as far down in the organizational structure as possible.
• aggressively structures compensation to reward individual initiative.
• assumes that individuals are willing to take compensation risks in favor of exceptional compensation opportunities that will be realized with the success of the business.

"Entrepreneurial cultures attract individuals who see themselves as innovative, creative, autonomous, prefer less structure in job descriptions, are less tied to traditional definitions of career progress and are more willing to take risks (though the effective entrepreneur, like any effective business professional, always seeks to reduce risk)."

The test is free. Take the BCII yourself.