Larry Bodine Law Marketing Blog

I returned the Dragon Naturally Speaking software to CompUSA today, because it only works on PCs.  And of course, I just bought a Mac.  But I got my $202 back!

After speaking with many computer users, I heard nothing good about speech recognition software.  The universal word-of-mouth is that it's "frustrating" and "requires a lot of patience."  This is a bad match for marketers with a "get it done now" personality.  Besides, my Macaw can recognize and mimic speech already.

Also, I got my medical staples removed from my left shoulder and the surgeon said I'm healing up A-OK.  I feel no pain from having a titanium plate inserted with 7 screws surgically inserted, which the doc said was a very good sign.  He said I could even take off the Velcro brace that holds my left arm still.  That means I can type again, so who needs speech recognition software?

Marketing lessons learned:

• Take word-of-mouth seriously and keep your receipts.
• Be grateful for the little things in life, like the ability touch-type, tie your own shoes and drive a car. One-armed people have a difficult time with these things.
• Be willing to change course when circumstances change.
• Listen to your inner Macaw.