Larry Bodine Law Marketing Blog

Now this is more like it!  A law firm has actually sent out a printed announcement about the hiring of it's marketing director!  (Click the graphic to see the full size announcement.)

Kudos to Tia Atchison, the new Director of Marketing at Ulmer & Berne LLP in Cleveland, Ohio. Beforehand she was a Business Development Administrator for the labor and litigation practice groups at Hunton & Williams.

As Monica Bay has pointed out, "Marketing executives in law are becoming more strategic. They are using technology. They are change agents. They are fighting to be seen as integral strategic players within legal practices that are still characterized, unfortunately, by strongly prevailing 'caste' systems."

Law firms typically send out announcements about new partners and associaties, but at least one firm has realized the importance of announcing a new senior manager.  Tia's accouncement lists all the firm offices, and inside has a die-cut for her to insert her buiness card.  There is enough space for her to include a personal message.  You can reach Tia at tatchison@ulmer.com and 216.931.6304.