Larry Bodine Law Marketing Blog
Find a Publicist the Media Loves
Joan Stewart, a/k/a the Publicity Hound has six great tips for hiring a "dream publicist."
They have a hot list of media contacts at newspapers, magazines and TV stations where you want your story to appear--or they know how to create the list. The Number One factor in hiring a publicist is chemistry.
If you're looking for a publicist, be on the lookout for someone who:
--Can deliver a snappy, succinct telephone pitch within 15 seconds.
--Can create a clever media kit that reporters won't toss in the newsroom wastebasket along with all the others.
--Understands how to take the contents of that same media kit and put it at your website so reporters can access information about you within seconds, without you having to spend money on expensive overnight deliveries. --Knows the target market for your product or service as well as you do and prefers to develop relationships with a short list of media contacts instead of sending blast faxes to a cast of thousands. --Prefers to hold a magazine in her hands and inspect it before calling an editor to pitch. --Uses accurate yet enticing email subject lines that force reporters to open email pitches. For more info, including how to avoid a Publicist from Hell, visit her site at http://www.publicityhound.com/hireapublicist.html.
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