Larry Bodine Law Marketing Blog

Here's a lesson from the Yale School of Management that law firm partners can apply to attracting more clients: Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight. That's the key finding of a study conducted by the Center for Customer Insights at the Yale School of Management. Examining reviews at Amazon.com and Barnesandnoble.com, the impact of a negative review was found to be more powerful in decreasing book sales than a positive review is in increasing sales.

The study attributed this behavior to the credibility consumers place on the reviews. For example, multiple glowing reviews for a book may be perceived as hype generated by an author or publisher.

Learn more:
http://tr.subscribermail.com/cc.cfm?sendto=http%3A%2F%2Fwww%2Ecci%2Esom%2Eyale%2Eedu%2Fevents%2Fword%5Fmouth%2Easp&tempid=WOMN2C670FB3&mailid=f7466ac71a6448cabd21b19ce2d9ad9c
http://tr.subscribermail.com/cc.cfm?sendto=http%3A%2F%2Fwww%2Esom%2Eyale%2Eedu%2Ffaculty%2Fdm324%2Fpapers%2Easp&tempid=WOMN2C670FB3&mailid=f7466ac71a6448cabd21b19ce2d9ad9c

It's time now to put client testimonials and summaries of successful cases on your law firm Web site.  Nothing beats a posititve comment or a successful result.