Larry Bodine Law Marketing Blog

Nathan W. Burke continues his coverage of the recent ALA conference, focusing on a discussion about blogs as an excellent marketing tool for law firms.  Nathan is a Boston-based blogger and writes the lawfirmblogging.com blog.  He is also a Web designer and developer, and marketer.  Nathan is the Webmaster for the law firm Gesmer Updegrove LLP in Boston.

In his May 5 post he reports on a breakout session I led with law firm administrators, discussing marketing with technology:

• Why do a blog?
• Is a blog a really good marketing tool?

• Doesn't it take a lot of time to manage a blog? Do you need to update it daily?

• Won't having a blog take away from my site's content?

• Do you have to ask clients' permission to list their name on the web site?

• How do you convert site visitors into clients?

• How do you measure new business from the internet?

• Are extranets picking up?

• We're a small firm. I don't know if we have the resources. Are there services that do extranets?

If you have these questions, you'll find this blog post worthwhile.