Wessels & Pautsch Earns $50,000+ Offering Samples
One of the smartest marketing techniques is to give away free samples. The "try it, you'll like it" is a great approach for law firms. Wessels & Pautsch, P.C., a 21-lawyer employment defense firm has perfected the idea: they offer clients a sample and charge for it -- earning $50,000+ a year in the process.
Based in St. Charles, IL, and 5 other cities, the firm offers clients a flat-rate telephone consultation regarding labor and employment issues for $50 a year. This enables 1,000+ clients to phone up to get:
- Experienced attorneys always on call and available for straightforward answers
- Access to unlimited telephone legal advice
- Help instituting preventative legal measures
- First two months complimentary
It's brilliant, because it's a feeder for the firm's primary practice: representing employers and management in all aspects of the employer-employee relationship. If a client calls with a complex labor union problem, termination of a CEO or an unfair competition claim, one of the firm's experienced labor lawyers opens a file for the new matter.
Currently the firm has 3,500 management and businesses as clients, so the method works.
The $50 phone consultation "will assist you, the employer, in decision-making and creation of effective policies. You may contact attorneys at any Wessels & Pautsch, P.C. office. We will also provide after hours phone numbers to ensure easy access to the answers you need," according to Ellyn Schuster, Director of Client Services. "This service is not intended as a substitute for thorough legal research, in-depth strategy development, etc."
It's an awesome idea. They have an awesome Web site too, created by by FindLaw's FirmSite team -- especially the page "NOTHING BEATS RESULTS!" where the presents an impressive list of defense wins for Fortune 500 to small family owned employers.
