Larry Bodine Law Marketing Blog

Responding to RFPs is often ugly. The law firms might end up doing a lot of work for nothing, and firms that survive the RFP process may see their fees bid downward. Yet, according to news reporter Terry Carter, these contests are becoming common for corporations to winnow down outside law firms. For the law firms, this is a zero-sum game.

Read what these smart people have to say about it:

• Stephen Barrett, (pictured above), Chief Marketing Officer for Philadelphia's 450-lawyer Drinker Biddle & Reath.
• P.D. Villarreal, lead litigation counsel at Schering-Plough Corp.
• Michael Roster, general counsel of Golden West Financial Corp.
• Hanna Hasl-Kelchner, associate general counsel with Greensboro, N.C.-based Lorillard Tobacco Co.

Find it on the LawMarketing Portal at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=530