Larry Bodine Law Marketing Blog

Chuhak & Tecson, one of the largest full-service law firms in Chicago, began an intensive program of business development coaching for 20 of its income partners in 2005. A year later, the group had brought in $1 million in new revenue, with one partner DOUBLING his fees billed.

The firm spent only $24,000, showed an ROI of 2000% and met its revenue goal.
Click here to read the recommendation letter of Lily Joy, the firm's Marketing Director.

Working closely with the partners and marketing director, we:

1. Increased revenue with a premeditated business development coaching program.
2. Created a marketing culture at a risk-averse law firm.
3. Engaged lawyers in business development, by overcoming their objections (no time, too much work, not interested) and building plans around their strengths, activities they enjoy and people they already knew.
4. Educated lawyers in how to sell without being a "salesman," but rather sell by asking questions and listening.
5. Helped attorneys pick targets: #1 current clients (the low-hanging fruit), #2 referral sources (the lawyers' allies) #3 carefully-chosen targets that fit the firm's strategy.

To find out how we did it, click here. Call me at 630.942.0977 if you'd like me to generate a million dollars of new revenue for your law firm.