Larry Bodine Law Marketing Blog

Law firms worldwide are buying copies of AttorneyMan, a 44-page comic book for lawyers about the business development adventures of Tim Silver, who just made partner at the law firm Cha Chingi Changa LLP, the alter ego of AttorneyMan. (Click the image to see it full-size.)

He is guided in his marketing mission by Dr. Development, a sales training concierge who gradually reveals the 6 Rules of Sales to guide Tim become a superhero.  Joining Attorney Man in his quest for new clients is LiseLaw Gold, a fellow attorney at Cha Chingi Changa.  "Using her smarts, grit and willingness to engage, she discovered her true super hero identity and her ability to supersatisfy clients," the comic says.

The villain is Harry Hoard, the senior partner at the law firm.  "Hoard refuses to share, make introductions on behalf of others or mentor junior attorneys.  His Mantra is "MINE."  Every client and dollar that comes into the firm belongs to him."

The comic, which can be purchased at $10 a copy at http://www.attorneyman.org/, is the brainchild of Karen Katz, a business development consultant and former attorney in Boston. "I was thinking of fun ways to inspire action in my trainees and coachees," she said.  "I am a huge advocate of simulation training because it is learn by doing.  So to I melded the 'sales talk' with the superhero genre -- and AttorneyMan the Client Supersatisfaction Superhero was born."

The book has been purchased by large and small firms, including firm like Fish & Richardson, Greenberg Traurig, Venable, Latham & Watkins, Mintz Levin and Bowditch & Dewey.  Approximately 300 orders have come in so far from the US, Germany and the UK.  Katz said that the comic is not just for associates, but new partners and marketing professionals too.

Issue No. 2 is in the works.  Meanwhile, learn the 6 tenets of successful sales as AttorneyMan learns to become more client service oriented with the help of Dr. Development and The Jealous Mistress of the Law.