Larry Bodine Law Marketing Blog

On the LawMarketing Listserv, the question arose: "One of our entertainment/IP partners is receiving honors from two different trade publications this March. We plan to attend the related functions, place congratulatory advertisements, order reprints, and send
an announcement to relevant contacts. Any additional thoughts for how best to maximize the PR benefits from this success -- say, an innovative party idea?"  The query was posted by a Manhattan law firm.

The answer came quickly, "It's March...and entertainment...tie it in with the Oscars," from Teri Ghaemmaghami, Regional Marketing Manager, Morrison & Foerster.

Marketing consultant Cecilia Alers of Melville, New York recalled a party a law firm threw to announce and celebrate an achievement.  "It was packed!  It was great networking among the clients, great promo for the law firm and we were able to express appreciation to our network of clients and friends -- those for make referrals or endorsements and tell them how integral they are to the firm's success."

"There are lots of party themes you could create around the "Hollywood" idea. You could theme it to replicate the big party that they throw right after the Oscars -- what is it called, the Governor's Ball? You could call it the Partner's Ball or something with the invitations proclaiming him as Best Performance by a Partner in a leading law firm."

Teri G. added, "Also, there are trophy shops that sell "Oscar-looking" statutes that you
can customize.  If you want to have fun with it, try "Best Dressed Partner" in the male category; "Trendiest Partner" in the whatever category...and who can forget "Best Marketing Partner"...of course "Best Marketing Attorney in a Supporting Role"...can't forget those associates."

If you want answers to your marketing questions, join the discussion on the LawMarketing Listserv at www.LawMarketing.BIZ.  It's the best investment you'll make in your firm's growth.