Larry Bodine Law Marketing Blog

It's mid-January now and we have to deal with the endless gray skies and full year of work ahead.  We have to wait until President's Day on February 19 for the next day off.  It's hard to believe that three short weeks ago we were dining on Christmas goose and enjoying the holiday lights on houses.

To bring back some of the cheer, I'm celebrating the holiday card (click on the picture to see it full-size) of Hamilton Brook Smith Reynolds, an intellectual property law firm in Concord, MA.  It features a delightful "Periodic Table of Holiday Elements."

Devised by the firm's clever Marketing Director Audra Callanan, the oversize 10"x7" card show 103 elements like:

• Li for litigation
• Ho for hot toddy
• Tb for Tannenbaum
• Es(q) for "that's us"
• ...and of course H for Hamilton, Br for Brook, Sm for Smith and Rn for Reynolds

So as you contemplate the sunless days of early 2007, have a Mo (macaroon), light some Cs (candles) and enjoy a Ni (night cap) of Ru (rum).