Larry Bodine Law Marketing Blog

A columnist on the San Jose Mercury news sent out a call for help: Specifically he was asking for help in building an audience and also getting his blog's audience to engage -- very few people were leaving comments.

The famous Microsoft blogger Robert Scoble responded with 13 tips (that garnered 59 comments at the moment I read it).  The tips are on practical and powerful -- any blogger can use them to promote his/her own blog.

My favorites are:

• Cause some heck.
• Write better headlines.
• Link to other bloggers you like (or hate).
• Pick a niche and own it.
• Know how Google/Yahoo/Live/Ask will find you.

Who doesn't need a bigger audience.  If journalists need help, lawyers and legal marketers do too.