Larry Bodine Law Marketing Blog

There are six mistakes that we lawyers make when building their reputation that turn us into the Invisible Man.

1. Expecting good work alone to speak for you. That worked in 1957.
2. Being generic: "We're a full-service firm."
3. Expecting referrals and introductions. You have to seek them out.
4. Focusing solely on getting your name out.  You'll get attention, but not new work.
5. Expecting marketing to be a part time job. Marketing must be baked into your practice.
6. Thinking that prospective clients care about you. What they care about is their own problems.

I've edited a live Webinar presentation into a sound-and-audio recording that shows you how to avoid these mistakes.  Turn up your speakers and visit http://www.sagelawmarketing.com/Webseminarexcerpts/0519pt1.html. (Just ignore the talking and coughing in the background.)