Larry Bodine Law Marketing Blog

Join me  at the Legal Marketing Association, Southwest Chapter Luncheon, on Thursday, April 19, 2007, where I'll show how Marketing Directors can get out of the "overhead" category and into the "revenue" category by coaching their lawyers to be rainmakers. 

The program runs from 11:30 a.m. - 1 p.m. at Gallagher & Kennedy,  2575 East Camelback Road, Suite 1100, Phoenix, Arizona.

In the presentation, I'll show marketers how to capitalize on the lawyer personality, how to interest lawyers in business development and how to conduct a one-on-one coaching session with a lawyer.

Other topics include:

• The seven most effective marketing techniques.
• How to find leads.
• How a lawyer can get a meeting with a prospect.
• What to do and say at the new-business meeting.
• How to close the sale.

Attendees will see how this really works, including case histories where marketers turned themselves into stars. 

The program is free to LMA Members, and costs $25 for Non-Members.  RSVP by April 16, 2007 to Kathleen Brieske kbrieske@perkinscoie.com or 602.351.8215