Larry Bodine Law Marketing Blog

Helms Mulliss & Wicker, a 130-lawyer firm in North Carolina, rolled out its new branded delivery vehicle. It is believed to be the first law firm in the country to utilize the latest technology in vehicle branding.

Commuter marketing is a cost-effective way to reinforce the firm’s name in the marketplace. According to the Transportation Advertising Council, commuter marketing can generate between 50,000 to 70,000 impressions per day.

The Helms Mulliss & Wicker dispatch center coordinates an estimated 6,800 courier trips each year including deliveries between their offices locations in Charlotte, Raleigh and Wilmington.

The firm selected the Honda Element for its cargo space, safety, fuel economy and low emissions. The end result is a highly functional delivery vehicle which tastefully places the Helms Mulliss & Wicker identity in front of commuters.