Posted on May 29, 2007 by Larry Bodine

How to Get Clients and Make Money with a Blog

New date: June 7. Craig Williams, Esq., author of the May It Please The Court blog, and I will present a live Webinar about how lawyers can use blogs to grow their practices. Attendees will get step-by-step instructions and practical techniques to harness a blog for business development.

There are 1,800 active law firm blogs and lawyers post 117,000 posts on an average day. Done properly, a blog will attract clients, generate fee revenue, spark calls from the news media and establish a national reputation for the author.

J. Craig Williams, who practices in Newport Beach, Calif., began his Web log, MayItPleaseTheCourt.com, in August 2004. His postings focus on legal news and observations and have brought him hundreds of thousands of dollars' worth of legal business. Thanks to the blog, his practice has grown in complex business litigation involving environmental, real estate, land-use and computer matters and their respective insurance coverage and related tort issues.

The blog has also generated interviews from news reporters at the New York Times, Business Week and other national publications.

I launched the LawMarketing Blog in April 2004 at http://blog.larrybodine.com. It has become a leading online destination for information on how law firms can get new clients and generate new business. The site attracts hundreds of visitors per day, many of whom call me to retain me for new busindess development projects. Because many visitors are from the news media, I've appeared on national television and been quoted in numerous legal news publications.

Contact Laura Kresich: (312) 217-3895

or email Lkresich@LawMarketing.com 

Registration fee: $300

Sign up online at http://www.pbdi.org/pages/cceventform.asp?EventID=152

Who should attend

Who should attend

  • Law firm leaders looking for a new source of business. 
  • Partners who want an effective way to market themselves and establish themselves as leading experts.
  • Lawyers seeking more attention from the news media.
  • Attorneys who are currently blogging and who want more visitors and new business.
  • Associates who want to use technology to leapfrog to the head of their class, debelop their own clientele and pave a path to partnership.
  • Sole practitioners looking for an easy and effective way to distinguish themselves. 

Contact Laura Kresich: (312) 217-3895

or email Lkresich@LawMarketing.com 

Registration fee: $300

Sign up online at http://www.pbdi.org/pages/cceventform.asp?EventID=152


The curriculum

Attendees will get practical, how-to information on creating and tuning up a blog to generate more business and increase revenue.  Among the topics Williams and Bodine will cover are:

checkmarkWhich topics to write about to attract clients and make you money.

checkmarkHow often to post new material and finding the time to write new material.

checkmarkEasy ways to find content for your blog.


checkmarkGetting the news media to call you and winning the "race to the keyboard." 


checkmarkPromoting your blog and creating buzz about it. 


checkmarkDeveloping a distinctive voice that attracts visitors. 


checkmarkElements of a money-making blog post.


checkmarkWhat topics to write about and which topics to keep away from.


checkmarkCommon blogging mistakes and how to avoid them.


checkmarkThe importance of a professional design, your photo and use of graphics.


checkmarkHow to keep track of other bloggers -- and see what they are saying about you.


checkmarkA case history of a successful lawyer blog, and how you can duplicate it.


Contact Laura Kresich: (312) 217-3895

or email Lkresich@LawMarketing.com 

Registration fee: $300

Sign up online at http://www.pbdi.org/pages/cceventform.asp?EventID=152


About the faculty

Larry BodineLarry Bodine is a business development advisor who helps law firms generate revenue and get new business by:

  • Training lawyers at firm retreats.  At one-day or half-day programs, lawyers learn all the business development techniques that work, and are steered away from those that don’t. A retreat is an ideal kick-off event to launch a business development initiative.
  • Coaching lawyers to develop their personal marketing plans.  Lawyers will meet with Larry to create a plan to pursue clients, referral sources, cross-selling opportunities and organizations of clients.  Typically, lawyers will multiply their revenues once a plan is in place.
  • Developing business development strategies. As a result, firms can identify their most lucrative, ideal clients; develop pursuit teams to acquire them; identify target industries where they have strength; have a five-year vision for the firm; and use a series of tactics to succeed.
  • Using technology to market a practice.  Blogs, podcasts, Webinars, e-Newsletters and Web sites extend a lawyer’s marketing reach, and work for a lawyer around the clock.

Larry has advised firms as large as a 3,000 lawyer global law firm to a 25-lawyer trial boutique in Chicago.  For more information, see www.LarryBodine.com.

He was the Director of Communications of Sidley, Austin Brown & Wood for eight years.  He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications.

He practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University and Amherst College.

    

Craig WilliamsCraig Williams is the founding member of WLF | The Williams Law Firm, PC®. 70% of his practice is devoted to litigation in the areas of complex business litigation with emphasis on environmental, real estate, land-use and computer matters and their respective insurance coverage and related tort issues. Craig also handles corporate and commercial lending issues.

Craig’s experience includes practice at nationally recognized law firms and has appeared as lead litigation counsel in numerous states.

An accomplished speaker, Craig lectures at the University of California at Irvine on Toxics Law, the UCI Extension Environmental Management Program on The Regulatory Framework for Hazardous and Toxic Materials, Stanford Law School on Environmental Insurance Coverage and at Chapman University School of Law on Legal Writing and Research. He has spoken for Continuing Legal Education credit to numerous organizations, including the Orange County Bar Association, the Celtic Bar Association, the Hispanic Bar Association, the Professional Environmental Marketing Association (PEMA), the California South Coast Air Quality Management District, and the Orange County Emergency Management Agency.

He was a contributing reporter on environmental litigation of the “ABA Real Estate Quarterly Report,” and is the author of many articles.

He is a graduate of the University of Iowa College of Law, J.D., with distinction and Moot Court Board, and James Madison University in Virginia, B.S. He also attended the United States Coast Guard Academy, New London, Connecticut.

His honors and awards include Los Angeles Press Club Journalism Award for Best Individual Weblog, Listed in Martindale-Hubbell's Bar Register of Preeminent Lawyers, Lambda Alpha, honorary real estate fraternity, and the American Jurisprudence Award for Professional Responsibility, 1987.

Contact Laura Kresich: (312) 217-3895 or email Lkresich@LawMarketing.com  Registration fee: $300
Sign up online at http://www.pbdi.org/pages/cceventform.asp?EventID=152
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