Larry Bodine Law Marketing Blog

The caste system at law firms has long been a sore point at law firms. Typically, there are the lawyers and beneath them are the "non-lawyers."  The lower caste includes professionals with MBAs, law degrees and chief marketing officers who have brought in millions of new revenue to a firm. 

See Monica Bay's article "It's Time to List Executives on Law Firm Web Sites."  She is the editor-in-chief of Law Technology News and famously challenged law firms two years ago to list their executives on their websites.

So it was refreshing to see that Latham & Watkins, with 1,900 lawyers, relaunched its website this spring and included a separate page for Firm Administration. It displays the firm's

• Chief Operating Officer
• Chief Real Estate and Facilities Officer
• Chief Information Officer
• Chief Financial Officer
• Chief Marketing Officer
• Chief Human Resources Officer
• Chief Attorney Development Officer
• Chief Library and Records Officer
• Chief Administrative Officer.

I expect Latham's leadership to start a trend.