Larry Bodine Law Marketing Blog

"Great Tastes of Law" Cookbook Entices New Business

Mary Bedke Barnes & ThornburgBarnes & Thornburg has cooked up a new way to win new business from clients: it published a 318-page cookbook composed of recipes from their cuisine loving lawyers.  Entitled "Great Tastes of Law," the book sells for $16 and all the proceeds go to charity.  Mmmmm good.

Applesauce Oatmeal Muffins immediately caught my eye, as did the entire sections devoted to desserts, and cookies & candy.  I could live on a diet of ice cream and funnel cakes, did I ever tell you?

Director of Business Development Mary Bedke said that the recipe book also has separate sections on appetizers & beverages, soups & salads, vegetables & side dishes, main dishes, bread & rolls, and "This & That." 

Each recipe is signed by the author, and lists their office location.  The cookbook puts a nice human face on a law firm that has 450 attorneys in 7 offices in Chicago, Indiana, Michigan and DC.

The best way to a client's heart is through their stomach.

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