Larry Bodine Law Marketing Blog

2,500 Marketers in the AmLaw 100

If you thought there are a lot of marketers in law firms, you are absolutely correct, according to the article "Career Journal: Looking at Law-Firm Marketing Depts. in 2007" in the August issue of Marketing the Firm (subscription required).

According to Eva Wisnik, President of Wisnik Career Enterprises, and Jennifer Johnson, Director of Recruitment, there are more than 2500 marketers in just the AmLaw 100 firms.  To show you how big that number is, the entire membership of the LMA is 2,800, and that includes lots of vendors, consultants and people who have never worked in a law firm.  It's estimated that there are about 50,000 law firms, 89% of which have 10 or fewer lawyers.

Some other tidbits:

  • Marketing directors are hiring "specialists," ranked between the marketing coordinator and marketing manager positions.  They have 4-7 years of experience, own projects but are not senior enough to manage people.
  • Firms are looking to hire Proposal Center Managers.  They oversee the RFP, pitch and proposal process, and track wins and losses.
  • The preferred title for the top position in big law firms is Chief Marketing Officer (not Director of Marketing, which is often a No. 2 position).

The firm also has some great information on the salaries of marketers.

Trackbacks (1) Links to blogs that reference this article Trackback URL
ALMResearchBlog - September 5, 2007 8:04 AM
According to a study called Career Journal: Looking at Law Firm Marketing Depts. in 2007, authored by Eva Wisnik and Jennifer Johnson, there are more than 2,500 marketers in the Am Law 100. The study, published in the ALM Media
Comments (0) Read through and enter the discussion with the form at the end
Larry Bodine Marketing, 691 Wingate Road, Glen Ellyn, IL 60137

Tel: 630.942.0977