Larry Bodine Law Marketing Blog

10 Things I Hate About You

law firm marketing, 10 things I hate about you
Those clever marketers at RainToday are offering a free collection of articles by John Doerr called 10 Things I Hate About You.  The description offers this embarrasing scenario:

 

Dear Professional Service Provider,

Please stop emailing and calling to "see how things are going." I will never buy your services. Clearly you don't know anything about my company and have no understanding of my needs. Yet, you believe your services are my answer! Hah.

I hate you,
Buyer


STOP THE HATE MAIL!

10 Things I Hate About You:
A complimentary collection of articles that will make your prospects love you
By John Doerr, Founder of RainToday.com
  





Selling professional services can be challenging; and for those who are new to the task, it can even be daunting. Selling should not lead to the feeling your prospects don't want to talk to you.

Done correctly, selling will not lead you towards becoming the hated Rainmaker but the trusted (maybe loved?) professional partner your prospects look forward to working with.

10 Things I Hate About You uncovers the 10 major problems encountered by decision makers during the process of hiring consulting and professional services providers. Not only are these the things decision makers hate about you, but, more importantly, they are also the reasons why they don't buy your services.

Download your copy today for tips and best practices to improve these problem areas and make your prospects love you (or, at least, more likely to do business with you)!

             
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