Developing Your Personal Marketing Plan (for Associates)

DATE: Tuesday, October 30, 2007; 12PM - 1PM Central time
LOCATION: Over the Web, on your computer
MORE INFO: Laura Kresich; (Tel) 773.966.9273 or

In this live Web program, Michael G. Cummings and I will explain the essential components of effective business development. In addition, the program will show real-life case studies of how newer attorneys have successfully executed each step. Participants will apply these best practices and start to develop their own personal plan, adapting these proven methods to their own personal style, culture and areas of practice. Successful steps and illustrative case studies include: 

  • Step 1: Find Your Niche
    Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms
  • Step 2: Recruit Allies and Co-Market
    Marketing Case Study 2: Building a Practice Focused on Entrepreneurs
  • Step 3: Team with Partners and Sell Work
    Marketing Case Study 3: Landing a Large New Client as a Team 
  • Step 4: Build Your Personal Reputation
    Marketing Case Study 4: Becoming a Local Celebrity
  • Step 5: Be a Marketing Innovator
    Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation
  • Step 6: Putting Your Own Plan in Place
    Exercise: Develop Your Personal Marketing Plan

Register today. Fee: $300. Invite your management and marketing committees, income partners, associates and as many people as you wish to attend. Simply project the program on a screen and put the telephone connection on a speakerphone.

Many young attorneys incorrectly believe they can wait to build these skills until they become a partner. Our strong advice is to build these skills now — so that you start bringing in business while an associate and position yourself to be a rainmaker for long term success.

Contact Laura Kresich: (773) 966-9273 or email 
Sign up online at

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CLE New York - October 29, 2007 4:09 PM

This is some great advice. I have talked to so many lawyers and marketers that work in the legal community. It is always interesting to hear about lawyers who don't know how to get new clients on their own. If they only had the marketing background and/or mindset they needed, they would know the secrets to branding and creating a unique value proposition.

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