Larry Bodine Law Marketing Blog

Those puppy-loving marketers at Womble Carlyle are about to roll out a new animated advertising campaign featuring their lovable mascot, Winston the Bulldog.

Click on this link http://tinyurl.com/3bqkl8 and view animated ads with a theme that revolves around the firm’s history of seeking innovative solutions to help clients succeed and a tagline that supports that theme: Innovators at Law.

Winston the bulldog has become a metaphor for the Womble Carlyle law firm since he was introduced in the firm's first ad campaign in 1996.

Kudos to the folks at WCSR for successfully building a recognizable and memorable brand.