Larry Bodine Law Marketing Blog

LexisNexis has added New Jersey-based Redwood Analytics to its collection of companies, which also includes InterAction CRM software, the atVantage business intelligence database, and the Martindale-Hubbell directory.

Redwood sells business performance software for large law firms that mines the time-and-billing records to create reports on financial performance, focusing on the most significant drivers of the business of law.  Lawyers, finance managers and marketing professionals use the information to support their decision making.

"The addition of business analytics from Redwood to the diverse LexisNexis Client Development portfolio amplifies the strategic benefit LexisNexis delivers to law firms when it comes to developing clientele, managing resources and winning new business," said Ralph Calistri, senior vice president of Global Client Development Solutions for LexisNexis.

The Redwood Think Tank has produced dramatic research findings, including Client Attrition Analytics: Firms Can Control Whether Clients Stay or Go, published on the LawMarketing Portal.