New Podcast Offers Free Business Development Advice

Cole Silver, law firm marketingClick the link to listen to Cole Silver, Esq., interview me in the Expert Audio Series podcast. Listeners will get 34 minutes of free advice from me as I cover:

  1. Overcoming your natural hostility to marketing and sales.
  2. Avoiding rejection and conducting a new-business call correctly.
  3. Avoiding cold calls and mining your network instead.
  4. Weaving business development into your current activities.
  5. Why business development is a pathway to happiness.
  6. Identifying your ideal clients and avoiding rude and obnoxious clients.
  7. How much to spend on legal marketing.
  8. Teaching business development to associates.
  9. Business development is building relationships.
  10. How much time to spend on marketing.
  11. The three business development priorities.
  12. Planting a garden -- if you do business development behaviors you will get results.
  13. Create a wolf pack and hunt as a group.
  14. Don't make a career of taking assignments from old men, or you'll become a subservient service partner.
  15. Three generations: rainmakers, worker bees and young entrepreneurs.
  16. Turning your network into people who can send you business.

Cole Silver, an attorney based in Moorestown, NJ, heads The Silver Group, a company specializing in career and business development for lawyers. He is the author of the Legal Marketing Secrets Blog. Cole was a trial attorney for a multi-state commercial law firm, and operated his own law firm and served as General Counsel for several high growth companies.

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