Larry Bodine Law Marketing Blog

Allen & Overy is the UK law firm with the website most likely to win business, according to the findings of a new survey.

The "magic circle" giant finished with the highest overall score in the Intendance Fast 50 annual survey ahead of Nabarro, Freeth Cartwright and Herbert Smith. The Intendance Fast 50 winners were announced on April 28 at an event in London.  The Intendance report is now well established and highly regarded. The survey that underpins the report subjects the websites of Britain’s 50 most successful law firms to rigorous scrutiny in four categories – content, usability, design and marketing potential. Allen & Overy was the overall winner, and the winner in the design category.

Nabarro topped the marketing category for its strong branding, while Mishcon de Reya was deemed to have the most user-friendly website, allowing users to access many different types of information from a single page. Freeth Cartwright offered the most depth of content, while A&O’s site was judged to have the best design as well as claiming top spot overall.

The websites of Shoosmiths, Macfarlanes, Howard Kennedy, TLT and Fladgate Fielder placed lowest in the rankings, while Slaughter and May placed ninth-last.

Withers was the biggest climber, moving from last year’s bottom five to the 13th in the latest poll, while national giant Addleshaw Goddard received a special mention for best graduate and corporate social responsibility micro-sites. Addleshaws topped last year’s overall poll but was not included in this year’s main survey.

Intendance is a London and Paris-based web consultancy specializing in the professional services sector.