Larry Bodine Law Marketing Blog

Lowenstein Sandler PC, an American Lawyer top-200 firm has embraced new media in its marketing efforts and just won the Videographer Award of Excellence, 2008. The hip, fast-paced video is a six-minute whirlwind of interviews with partners, counsel and associates as a 21st century electric guitar plays in the background.  Nothing is on the screen for longer than 5-6 seconds before the viewpoint changes, the camera moves or the scene changes. Yet the timing is good and the changes don't feel abrupt.

The recruitment video is clearly designed for the attention-deficit generation, with spinning graphics, and changes from black-and-white to color.  “Lowenstein is thrilled to get this award,” said Lee Garfinkle, Chief Marketing Officer of the 275-lawyer firm. “It affirms both the substance of our recruitment message and the colorful quality of the production, making it appealing to the audience we are attracting.”

The award-winning video was produced by Voices & Visions Productions, Ltd. a corporate video production firm in NJ/NY and LA. The company was a good fit with the law firm because Producer Ellen Friedland began her career as an attorney clerking in the federal district court in Manhattan. Her experience is integrated with the artistic capabilities of director Curt Fissel, a TV documentary cinematographer and editor for almost 30 years.

Lowenstein has also worked with Voices & Visions to develop short video clips for attorney bio pages as well as other website topics, like the firm’s strengths and its various departments. The clips are a popular feature for website browsers.