Martindale Hooks Up with LinkedIn

Fulbright & Jaworski, law firm marketingMartindale-Hubbell has connected itself to LinkedIn, the popular online social networking site.  Take a look at the Fulbright & Jaworski listing in Martindale.

Notice the little blue icon "in" for LinkedIn?

If you click on the blue icon you get a popup that asks: "Allow LexisNexis to access your LinkedIn account?"  I think most visitors will be too leery to take the next step, but I did.

Martindale, law firm marketing





The next screen asked me for my email address and LinkedIn password, which I thought was incredibly intrusive. I have no idea where this information is going, or if I'm going to wind up on some Martindale mailing list.  But being me, I persisted.

The next screen said I have "192 connections work at Fulbright Jaworski."  One was a primary link, and the rest were 2 or 3 degrees away from me.  If I were doing some hunting at Fulbright & Jaworski and didn't know anyone there, this would be very useful.

I perused the 192 connected and invited a few people to join my network.  Let's see if they respond.  Tell me what you think about this new feature of Martindale.


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Larry Bodine Law Marketing Blog - July 22, 2008 6:11 AM
As previously noted, LexisNexis today announced an agreement with the online social network LinkedIn – making Martindale-Hubbell® legal network more attractive as a networking destination for attorneys. (LexisNexis owns Martindale.) Additiona...
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Doug Cornelius - July 9, 2008 7:29 AM

Larry -

I think this makes Martindale more useful. But I am not sure what Martindale is bringing to the table.

You can get that same functionality by going to the company listing in LinkedIn for Fullbright:

More of my thoughts on the hook-up:

Marjory - July 9, 2008 4:41 PM

Over time this might work well for Martindale but based on my internal surveys, the attorneys who use Martindale regularly (very few) are the least likely to have a Linked-in Account.

It is interesting that you have 192 connections at Fulbright but that only represents 22% of the firm. I wonder how many of them use Martindale regularly.

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