Martindale-Hubbell has connected itself to LinkedIn, the popular online social networking site. Take a look at the Fulbright & Jaworski listing in Martindale.
Notice the little blue icon "in" for LinkedIn?
If you click on the blue icon you get a popup that asks: "Allow LexisNexis to access your LinkedIn account?" I think most visitors will be too leery to take the next step, but I did.
The next screen asked me for my email address and LinkedIn password, which I thought was incredibly intrusive. I have no idea where this information is going, or if I'm going to wind up on some Martindale mailing list. But being me, I persisted.
The next screen said I have "192 connections work at Fulbright Jaworski." One was a primary link, and the rest were 2 or 3 degrees away from me. If I were doing some hunting at Fulbright & Jaworski and didn't know anyone there, this would be very useful.
I perused the 192 connected and invited a few people to join my network. Let's see if they respond. Tell me what you think about this new feature of Martindale.