Larry Bodine Law Marketing Blog

Arrivals and departures of CMOs at large law firms are making the news lately.

• Karen Braun, the longtime CMO of Kirkland & Ellis, will join New York's Sullivan & Cromwell in New York as CMO.
• Bob Gero has left Milbank Tweed to start a consulting practice in Philadelphia area.  He can be reached at 610-818-4619 and bob@gerogroup.com
• Susan Klein departed as the chief marketing officer at Morrison & Foerster after eight months.
• John Hodder, current CMO at Orrick, will start as CMO at Paul, Weiss, Rifkind, Wharton & Garrison.
• Chris Matthews, who joined Orrick this year as Chief Marketing Strategy and Business Development Officer, has left the firm.
• Tim Corcoran departed as Director of Practice Development of White & Case, several months before the firm laid off 70 associates last month.

The average tenure of a Chief Marketing officers at a large law firm is only 3 3/4 years, according to Catherine MacDonagh, Chief Operating Officer and Co-Founder of the Legal Sales & Service Organization.