Larry Bodine Law Marketing Blog
Law Firms Could Rock the Train Station with Guerilla Marketing
T-Mobile rocked the Liverpool Street station in London with a guerrilla marketing campaign filmed at 11am on Thursday January 15, 2009. They cast some hundred people and had them dress in normal work attire while passing through the rail station.
Suddenly a mix tape started over the loud speaker and these people got into formation and began performing their choreographed show. Many people in the train station joined in. I’m sure the people in that station that day will be talking about this for weeks.
Notice all the people making cell phone calls and taking cell phone pictures.
See http://www.youtube.com/watch?v=mUZrrbgCdYc
Couldn’t a law firm do the same thing?
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Mr. Bodine/Larry:
Could a law firm stage a post modern theatrical event to promote its services? In a word NO.
But if a few creative lawyers can kill the billable hour, force the profession to fully embrace technoloy, connect the cost of legal services to their real value, and inculcate the profession with an attitude of go-giving they will earn the well deserved designation of guerrilla lawyers
Sorry, you couldn't find that many lawyers who can dance -- or who have a sense of humor. Just kidding. I'm a practicing JD and would LOVE to get into marketing like this.