Larry Bodine Law Marketing Blog

Emerson College Offers Course in Law Firm Marketing

Professor Silvia Hodges, professional services marketing

For the second year in a row, Emerson College in Boston, MA, is offering a for-credit post-graduate course in professional services marketing beginning May 11, 2009.  Professor Silvia Hodges believes it is unique in the USA -- which she feels is a shame, because all law schools should teach their students how to get clients and generate new business.

Prof. Hodges of the college's Department of Marketing Communication invented the course last year, and its graduates have gone on to marketing positions in accounting architectural, engineering, executive search and law firms worldwide. In fact one of her students, Idan Nishlis is now the first legal marketer in Israel, working for Shiboleth law firm in Tel Aviv.

The course includes guest lecturers who are well-known names in professional services marketing like Anne Malloy Tucker of Goodwin Procter, Joshua Peck of Duane Morris, Larry Smith of Levick Communications, Donna Shaft of Mason & Perry LP, and Catherine MacDonagh, founder and head of LSSO.

For more information about the graduate course, contact Prof. Silvia Hodges at Emerson College, Department of Marketing communication, 617.824.3498 and

Keeping things lively, Prof. Hodges will include workshops, role playing and other break-out sessions. Each student must make a 20-minute PowerPoint presentation on the profession he or she picked. It must give an insight into the state of marketing in the profession what triggered the firms in the field to embrace marketing, and what are the typical marketing tools used.

For the full story, visit the LawMarketing Portal at 

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