Legal Marketing Association's Bay Area and Toronto Chapters Partner with Concep
Integration of Concep’s Campaigner Simplifies Chapters’ Communications and Marketing Efforts
The Legal Marketing Association’s (LMA) Bay Area and Toronto Chapters have partnered with Concep, a global provider of digital communications solutions, to deploy Concep Campaigner, an interactive e-mail marketing solution.
The LMA Bay Area and Toronto Chapters will now use Concep Campaigner for event registrations, event payments, e-newsletters and to cleanse their contact databases.
E-mail marketing is growing rapidly and according to Jupiter Research annual spending will reach $1.1 billion in 2010, a 20 percent increase from 2005. This growth suggests that people prefer to receive marketing messages and newsletters via e-mail. Concep Campaigner will enable the Bay Area and LMA Toronto LMA chapters to capitalize on this trend by adopting a marketing vehicle used widely by their members.
“Since deploying Campaigner a post-event survey revealed that 93 percent of our attendees found the registration process faster and easier. A more efficient registration process means people are more likely to sign up for our events,”commented Lindsay Everitt, director of communications of Goodmans and events chair of LMA Toronto chapter.
“Concep Campaigner helps cleanse our contact database. Also, the powerful reports show bounce backs and track the Web journey of each recipient when we send e-newsletters. We will use these reports to improve future marketing efforts,” said Shlomo Franco, marketing manager of Duane Morris LLP and president of the LMA – Bay Area Chapter.
“LMA partnerships are great growth opportunities for Concep. We will have exposure to LMA members who could benefit from digital communications but are not aware of our solutions. And, as our solutions can be tailored specifically to meet the needs of law firms our products will be more effective than generic digital communications solutions.”
Concep currently has partnerships with LMA New York and LMA Chicago. Concep delivers marketing services and technology globally through offices in London, New York and Sydney. The company works with professional organizations in the financial, professional, and business services sectors, as well as membership organizations and marketing agencies to help them build, manage and deliver digital communication programs. Concep is a thought-leader in B2B communications and relationship management through marketing. For additional information, please visit www.concepglobal.com
