Gartner Research Prediction: Social Web & Twitter will Revolve around Facebook

Facebook, LawMarketing BlogGartner Research predicts marketing with technology for 2010 in a new research report. Here's our future according to Gartner:

  • By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
  • Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
  • Online marketing by 2015 will control more than $250 billion in Internet marketing spending worldwide.
  • By 2013, mobile phones will replace PCs as the most common device for Web access.
  • By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%..
  • By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
  • By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
  • In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to Eco labels.

You can listen to a free podcast about the report with Gartner Chief of Research Daryl Plummer, including the key findings within the Gartner Predicts 2010 special report. Download: MP3 11:49 minutes, 5.4MB.  Skip over the BS to the 9:00-minute mark to hear the action items he recommends.

You may view summaries of  "Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance" here.  Purchase cost is $995.

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Ian Brodie - February 12, 2010 1:25 PM

Larry - I often find myself disagreeing with what you post about twitter. But there's no doubting that Facebook is the big 300 pound gorilla that could eclipse both twitter and linkedin for business use simply because of its size.


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