Larry Bodine Law Marketing Blog

Clients can now find locations, street maps and profiles of 250+ law and accounting firms in 105 countries using a new free business iPhone app called Advisors2Go.

"Unlike many other iPhone apps, the majority of Advisors2Go's functionality works without a web connection and it takes advantage of the iPhone's intuitive interface, built-in GPS and Google Maps, and integration with email, web, contacts and phone," said Giles Brake, Marketing & Business Development Manager, MSI Global Alliance. 

London-based MSI is one of the world’s largest associations of independent professional services firms. It was formed in 1990 as an alternative to the large professional firms, and in response to the growing need for cross-border co-operation between professional services firms.

“Nothing is more frustrating for a growing, entrepreneurial business than having to deal with one of the large law or accounting firms that may have international offices, but isn’t structured in a way that can deliver the expected levels of service or offer competitive rates, says MSI’s Chief Executive James Mendelssohn.

"Our lawyer and accountant members have the ability to view the profiles of all 250 member firms and around 800 partners, to quickly fire off an email, call the person directly, add the person's details to their address book, and share the contact with a friend, all from within the app. They can also zoom in to the street locations of all firms using the app's built-in Google maps," Brake said.

The app can be viewed and downloaded from iTunes: http://bit.ly/ajNaZh

“Advisors2Go allows us to engage lawyers and accountants deeper within our member firms, and will help us stimulate greater communications and referrals. We plan to offer Advisors2Go to users of BlackBerry and Android Smartphones, and will add new content and functionality to our app in the near future," Mendelssohn said.