Larry Bodine Law Marketing Blog
Myrland: Lawyers are All Over Social Media
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Social media marketing maven Nancy Myrland presented at the LMA Midwest Regional Conference in Minneapolis, and shared a few numbers with the audience. Here are a few that might be interesting. Note: GALMZ is short for data from the Greentarget, American Lawyer & Zeughauser Study.
--Another Note: During the presentation yesterday, when she took an informal poll of users of different Social Media, when asked which firms had Facebook Pages, half the room raised their hands.
- JD Supra: On LinkedIn, 800K have law or legal in their profile.
- Hubbard One: On LinkedIn, 3% are lawyers = 2,250,000
- 53% of in-house counsel expect their consumption of industry news & information via new media will increase in the next 6-12 months. (GALMZ)
- For professional use, in-house counsel use LinkedIn, Blogs and Wikipedia. (GALMZ)
- An increasing number of in-house counsel want info on their PDAs and Smart Phones. (GALMZ)
- For personal use, in-house counsel like Facebook, Wikipedia, YouTube. (GALMZ)
- 43% of in-house counsel cited blogs are their leading source for news. (GALMZ)
- 26% cited they use Social Networking sites. (GALMZ)
- 50% of in-house counsel use LinkedIn. (GALMZ)
- 68% of in-house counsel are on Facebook. (GALMZ)
- 81 of AmLaw 100 are using Twitter. (GALMZ)
- 38 of AmLaw 100 are blogging. (LexBlog)
- 96 of AmLaw 200 are blogging. (LexBlog)
- Every AmLaw 200 firm company profile on LI by default. (Apollo)
- ~ 5K law firms has business profiles on LI. (Apollo)
- 4K LI groups with the word Law. (Apollo)
- 31 of AmLaw 100 have Pages on Facebook. (John Byrne)
- Lawyers primary reasons for use: Networking, Socializing, Client Development, Career Development, Case Investigation (ABA)
Nancy can be found everywhere online, including
Blog: www.myrlandmarketing.com
Twitter: http://www.twitter.com/nancymyrland
Facebook: http://www.facebook.com/nancymyrland
YouTube: http://www.youtube.com/nancymyrland
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Larry, thank you very much for posting this! I truly appreciate it. Indeed, the numbers are very interesting for lawyers, marketers and all involved in professional services. We can no longer ignore the use and presence of social media, but instead need to focus on how to strategically integrate it in to our marketing activity.
Again, thank you!
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