Larry Bodine Law Marketing Blog

Mark your calendar for January 19-21 to attend the Marketing Partner Forum at the Intercontinental Hotel in Scottsdale, Arizona. (Speaking as a Chicagoan, wouldn't you rather be in Arizona in January than anywhere else?)

I've been attending these programs for 10 years and frankly, it is the best business development program of the year. If you're wondering which meeting all the CMOs and marketing partners go to -- this is it.

Topics to be addressed at next year's Forum include:

• Creating customer experience in a service business
• Partnering from a corporate counsel's perspective
• Alternative fee arrangements—what firms are doing now and what effect they have on firm brand
• RFPs and the rise of the procurement function
• Successful approaches for negotiating prices and services

I've already marked off the workshops and breakout I plan to attend -- on how to win an RFP, the corporate counsel panel, social and electronic media, industry marketing and best practices in business development.

Plus the networking is fantastic. I love talking to really smart people who have actually accomplished major initiatives.  If you plan to go, email me and let's make plans to talk.

It ain't cheap, but some things are worth the money. Find out more and register at http://bit.ly/dbmFAg and call the hotel at 888.627.3010 for a reservation, because the MPF rate of $255 is just about sold out.