The 8 Steps to Develop Your Marketing Plan
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Research shows that 60% of lawyers are willing to develop new business, but they just don't know how. In our webinar tomorrow, Barry Schneider and I will cover the 8 Steps to Develop Your Marketing Plan:
- Focus on your ideal prospective clients
- Define your personal value proposition
- Market to your best existing clients
- Market yourself inside your own firm
- Co-market with high power professional allies
- Build your network with a purpose
- Ask for introductions
- Build your professional reputation
The program is "Crafting Your Personal Marketing Plan for 2011," which will be presented tomorrow, Wednesday February 9 at 1-2:15 PM Eastern time. Please see here to register now.
The steps may seem obvious, but they are not easy to carry out. Barry and I will elaborate with examples and practical steps for lawyers to take. At the end of the program, attendees will be able to act like a rainmaker immediately.
This is our all-time most popular program, and we've presented it at the beginning of the last several years. Early in the year is a logical time to focus on a person business development plan. The end of the year is when you reap the benefits, revenue and clients.
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The registration fee is $300. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.
