Zombie Marketing - How Dead Law Firm Marketing Ideas Still Walk Among Us

Linda Julian, law firm marketing, Lawmarketing blog, zombie marketingThey are dead yet they walk among us. Among the undead are ideas and mindless marketing rituals including rebranding, advertising, sponsorships, golf days and brochures, according to marketer Linda Julian. There are lots of better ways to spend your marketing and promotional dollars.

The dead ideas are suggested frequently when firms cast around for the next thing to do, even though they don't produce marketing or financial results.  Like elderly relatives we knew when we were children but who have gone to the great beyond, the undead marketing ideas seem familiar.

Here is just a small selection.

“We really need a rebrand.” If your firm identity and branding is presentable, professional and doesn’t make you look like Luddites, what do you expect a rebrand to achieve? Lots of cost, more hidden cost, bundles of effort… and chances are your clients and external market will pay it scant attention. 

“We really need to get our name in lights as sponsor of the opera/theatre/symphony/local football team.” Supporting worthy causes is laudable. Long-term association with a carefully selected not-for-profit venture may produce many benefits. Simply buying a sponsorship, making a grand announcement, and handing out a few free tickets to events does little to develop business. 
 
“We really need to take [that client or prospective client] to lunch.” Lunch and other informal, semi-social settings can be great opportunities to build relationships and chew the business fat. Many qualify as zombie marketing because they’re “random acts of lunch” which amount to time squandered by the ill-prepared with the wrong people.
 
To see her article identifying even more examples of Zombie Marketing, please visit the LawMarketing Channel at http://bit.ly/fLate2
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