Larry Bodine Law Marketing Blog

Barry Solomon, Esq. is New CMO at Sidley Austin

barry solomon, sidley, cmo, legal marketing, law firm marketing, lawmarketingThe new chief marketing officer of global megafirm Sidley Austin is my friend Barry Solomon of Chicago, who was an associate at the firm 20 years ago. The firm has been without a real CMO for 11 years.

Currently, Barry is Chief Marketing Officer for Microsystems in Downers Grove, IL, a document lifecycle software and services provider to the legal and life sciences industries. As CMO, Barry is responsible for developing “03 for Marketing,” the company's automated pitch and proposal process for law firms. He can be reached at barrys@microsystems.com.

Sidley has a warm spot in my heart, because I was the Director of Communications there from 1991 to 2000. Sidley is an amazing place to work, with approximately 1,700 lawyers in 17 offices, including its own building at Clark and Madison in the heart of the Chicago loop. A total of 171 of their lawyers are listed in Chambers, and was named by BTI Consulting as the number one law firm for overall client service for three years, and was named to The BTI Client Service Hall of Fame.

Barry left his practice to help found Interface Software, makers of InterAction, where he was the Executive Vice President. After Interface Software was acquired by LexisNexis in 2004, Barry served LexisNexis as Vice President of Client Development through 2008. From there he went to Microsystems.

He is one of those rare guys who have combination of having computer-smarts and legal acumen, plus being a truly nice guy.  My friends on the Sidley marketing staff told me they're thrilled with his arrival.

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