The Hottest Ticket in law firm marketing: A Google+ Invite

I can easily tell that Google+ has hit the Internet like an asteroid the size of planet earth. I keep reading, "Please send me a Google+ invite! I'm desperate for an invite!" Google+ has approximately 9.5 million users worldwide, with 2.2 million joining in the past 32 to 34 hours, according to an estimate by Paul Allen, of

There's even a term for members of Google+:  we're "Plussies." I'm still playing with Google+ but so far I love everything I see.

  • It's way better than Twitter because you can speak in messages or comments that are longer than 140 characters.
  • It's way better than Facebook, because Google studied FB and avoid making all of its mistakes.
  • It's easier to interact with people on Google+, which is what social media is all about.
  • It's a chance to start over by putting people you actually want to communicate with into your circles -- as opposed to those people you knew from high school who you haven't talked to in 20 years.

Here's an infographic that compares the two:

Google Plus versus Facebook


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Wade Coye - July 13, 2011 12:18 PM

Google + has certainly been exploding in the blogosphere lately. I can't seem to escape it. But, personally, I've felt so far that it's only been a copy of Facebook, not an "answer" to it.

Then again, your side-by-side chart does lay out some obvious pros and cons, and it's not looking bad for Google + at all.

Caroline Andrew - July 15, 2011 10:16 AM

Google+ has been hyped like crazy--but once there, it is a bit of a letdown. First, while much cleaner and easier to look at than Facebook, it isn't so unique as to be anything more than a copy of Facebook. Second, no one is really there.

I liked your side-by-side chart. I generally agree with what you have listed as your pro's and con's. But the big question is: Will non-marketing/IT people want to go through the profile, photo, and friends development stage all over again and duplicate years of activity on Facebook? I just don't see that happening with Google+'s current offering.

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