Larry Bodine Law Marketing Blog

Websites with video are most visible in Google Universal Search according to a new data analysis conducted by Searchmetrics.  

Universal Search Loves Video

The most revealing data from the study is that having a video is one of the best ways of showing up in the top results at Google. The chart at right shows videos are by far the most found results in Google, with image content a distant second:

After video and image content are map results, news, books, shopping, images and then blogs. The key law firm marketing point is that if you want to be seen in Google Universal Search, record and publish videos on YouTube.

Remember that:

• YouTube videos viewed 700 billion times in 2010.
• Video is the #1 reason people go online according to Pew Internet Research.
• YouTube is the #2 most-visited site on the Internet.
• 67% of businesses say video is “useful” or better in acquiring clients and customers, according to the Hubspot 2011 State of Inbound Marketing Report.

YouTube Wins In Universal Search

Content hosted by Google itself dominates, ranking tops in four of the five areas:

• YouTube is the number one video site that shows up for video results. Competitor Vimeo is #6.
• Google Maps is the number one map site that shows up for map results.
• Google Product Search is the number one shopping site that shows up for shopping results
• Google’s Blogger is the number one image site that shows up for image results.

Have you started a YouTube channel for your law firm?

If you would like to start one give me a call at 630.942.0977 or email me about law firm video marketing. Check out the video channels that these law firms have started:

• Allen Matkins with 46 videos: www.youtube.com/user/allenmatkins#g/a
• Womble Carlyle with 71 videos: www.youtube.com/user/womblecarlyle
• O'Connor Parsons & Lane with 43 videos: www.youtube.com/user/OConnorParsonsLane
• Tully Rinckey with 155 videos: www.youtube.com/user/tullylegal.