Larry Bodine Law Marketing Blog

Lawyers and legal marketers looking for a new perspective will soon be able to read a new print and digital magazine PeerSphere, newly published by the 6,000 member Chief Marketing Officer Council.

PeerSphere will be a quarterly 40-page print journal with a companion digital edition for computer, tablet, eReader, and smartphone users that features insights, best practices and commentary from CMO Council members, experts and academics. Localized versions will be created for North America, EMEA, Asia and Latin America.

“PeerSphere will include pithy, pointed, and thought-provoking content,” said CMO Council executive director, Donovan Neale-May. “We will rely heavily on peer-based perspectives, profile stories, and best practices. We will seek to inspire, enlighten, and engage with global insights and innovations from a cross-cultural, cross-border marketing world.”

The CMO Council is an organization dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

Each issue will include interviews, contributed articles, regional views and perspectives, case studies, award submissions, best practice insights, as well as facts and stats. The journal showcases insights, best practices, and commentary for senior client-side marketing executives who have corporate, division, product line, or geographic marketing responsibility. It is a member benefit of the CMO Council.

The first issue, slated to launch December 1, 2011, will include topics such as:

• A cover story on "Geo-Political Turbulence and the Marketing Consequence" featuring interviews with Middle East marketing leaders.
• A deep dive into MasterCard's strategy and approach to maximizing the value and return of its $40 million sponsorship of the 2011 Rugby World Cup in New Zealand
• A wide-ranging interview with the president of Safeway's marketing division covering agency relationship management, competitive challenges, and marketing complexities in the North American grocery business.
• Profiles of new global contenders and power players who have grown remarkably well in stealth mode to deliver a wide range of branded products, commodities, and services worldwide. First to be profiled will be RAK Ceramics, a $1 billion emerging market success story.

Regular features will include:

• PunchLine – Opinion editorial from the CMO Council executive director
• Report Round-Up – Highlights from new CMO Council studies and thought leadership initiatives
• Localize to Globalize – Case studies and contributions from regional advisory board members
• Extracts + Abstracts – Content selections from new book releases, white papers, and strategic briefs provided by authors, consultants, and academics
• Situation Central – Lessons learned from CMOs facing real-world marketing issues, obstacles, crises, and brand recoveries
• Innovation From Automation – Where and how technology is impacting customer experience, engagement, acquisition, retention, revenue optimization, and marketing operation
• Hit + Miss – Winners and losers in new product introductions and line extensions in both BtoB and BtoC sectors
• Digital Discourse – Roundtable discussions, views, and opinions from members of the Digital Marketing Performance Institute
• Talent Talk – Performance management pointers and perspectives around how to achieve "more gain and less strain" in staff/agency relationships

For more info, view their Media Kit.