Twitter will release Web Analytics Tool for Law Firm Marketing

Christopher Golda, Twitter web analyticsIt's about time! According to Mashable, Twitter Web Analytics, a new tool announced Tuesday, will enable website owners to see how much traffic is generated to their site from Twitter. Currently, web owners must drill down into their analytics programs to see what percentage, if any, of their visitors come from the short-messaging service.

Twitter Web Analytics is intended to give website owners more data on the effectiveness of clicks generated by Twitter. It’s powered by BackType, the social analytics company that Twitter acquired in July.

Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things:

  1. How much of their content is being shared on Twitter
  2. How much traffic Twitter is sending their way
  3. How well Tweet Buttons are performing.

The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.


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id theft - September 19, 2011 10:22 PM

Web Analytics tracks the amount of visitors to your site which reveals just how much exposure your web site is receiving. This tool shows where visitors are going on an attorney's website and show what they are doing when they get there. This will determine whether or not your web site is performing the way you want it to.

Vehicle Diminished Value - October 8, 2011 1:24 AM

It is a very excellent enterprise of twitter. I hope web tool will very helpful for law firm marketing.

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