Posted on January 26, 2012 by Larry Bodine

Internet Marketing for Attorneys: SEO Makes Biggest Impact on Lead Generation

According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest impact when it comes to generating leads. 

Hat tip to my friend Stephen Fairley who spotted this statistic.

53 percent of all survey respondents said SEO makes the largest impact on generating leads, followed by 28 percent for PPC and 19 percent for social media. Not surprisingly, 75 percent of the B2C marketers are most active on Facebook (75 percent), while B2B marketers are more active evenly across the three leading social networks – Facebook (34%), Twitter (26%) and LinkedIn (25%).

Here is an infographic outlining the findings from this survey:

Internet Marketing for Attorneys: SEO Makes Biggest Impact on Lead Generation

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