Larry Bodine Law Marketing Blog

SPEAKERS: David Ackert and Larry Bodine, Esq.
DATE: Today - February 22, 2012 - 1 hour
♦ 10 am Pacific ♦ 11 am Mountain ♦ Noon Central ♦ 1 pm Eastern
LOCATION: On the web, on your computer
MORE INFO: Larry Bodine; (Tel) 630.942.0977 or  Lbodine@Lawmarketing.com
WEBSITE: www.PBDI.org

Attendees will get the answers to the following questions:

• How do we identify prospective clients who will take a meeting with us?
• How do we get in-front of the decision-makers?
• What do we say and do when we get this initial meeting?
• How do we interest them in giving us an opportunity to do work?
• How do we distinguish ourselves from other firms that they are currently working with?
• How do we leapfrog from an initial meeting into a broader and deeper working relationship?  

Most professionals don’t know how to proactively, consistently and continually pursue a relationship with a target client. Worse yet, they waste opportunities and time by pursuing RFPs or other forms of “begging” to get a chance to demonstrate our capabilities. And, even if they do get a chance to get in front their ideal client, they blow this opportunity by selling the client based on their firm’s depth of experience and capabilities.

You can start today to crack these prospective new business accounts. Because, fortunately, there are a set of tried and true best practices available for you and your firm.