Larry Bodine Law Marketing Blog

PRESENTED BY: The Ackert Advisory  and Apollo Business Development
SPEAKERS: David Ackert and Larry Bodine, Esq. 
DATE: Thursday, May 24, 2012 - one-hour program
   ♦ 10 am Pacific ♦ 11 am Mountain ♦ Noon Central ♦ 1 pm Eastern
LOCATION: on the web, on your computer
WEBSITE: www.PBDI.org

Mike O'Horo of Rainmaker VT joins David Ackert and me in this live program about how to overcome your partners’ and associates’ reluctance to bring in new business and how to create a vibrant "sales" culture.  

As many people as you wish can join at one location. Registration is $300.

In this webinar, you will learn:

• Why are lawyers frustrated by their efforts or reluctant to market?

• Which resources are most effective in shifting lawyers’ attitudes and behaviors?

• What can law firms do to create proactive, methodical approaches to business development at their firms?

• How can law firms improve their "sales culture"?

The program will include a live Q&A so you can get your specific questions answered by the experts. Join us and learn the strategies that will maximize your legal team’s rainmaking potential.

Click here to sign up for this event.

ABOUT THE FACULTY

Mike is the co-creator of the first Interactive virtual business development training program for lawyers. He has more than 35 years of experience in sales, marketing, strategy and sales training. Rainmaker VT is a virtual world where lawyers learn by doing. In simulated networking events, sales calls and beauty contests, lawyers manage an avatar through a series of "say/do" decisions, receiving context-sensitive video coaching that explains why each choice was or wasn't optimal. Learn, make mistakes and polish your biz dev skills privately before applying them successfully in the real world. 

David is the President of The Ackert Advisory, a business development consulting firm that has been helping lawyers and their firms develop clients since 1997. He is also the founder of Practice Boomers, a business development e-learning program that shows lawyers how to grow their book of business. He has written for and contributed to many publications including the LA Times, The National Review, and the Daily Journal. He has participated on numerous panels and been the keynote speaker at events on business development. He is also a guest lecturer at USC Marshall School of Business.

Larry is the Editor in Chief of Lawyers.com, the top online destination for legal news for consumers. For the previous 11 years he trained lawyers in business development, personal marketing and online client generation. He advised more than 250 law firms in partner retreats, personal coaching and strategic planning. Larry has written daily updates on the LawMarketing Blog since 2004. A former litigator, he writes and speaks actively to lawyer groups about modern ways to get new busines.